Social media can be an effective method for reaching new prospects around the world and help facilitate business abroad. When it is done well and prospects embrace it, social media marketing can pay off by building business globally, generating new leads and spreading awareness about products and services.
Recognize that social media itself is not a marketing campaign; rather, view it as an element of an integrated approach. Social Media must be built into an integrated marketing strategy for International real estate. When it comes to international outreach and localization, the real return on investment comes from a well-integrated campaign that potentially includes social media marketing strategies as one element. A well designed website instilled with cost effective seo such as the proper keywords, along with onsite and offsite search engine optimization is the foundation for a marketing campaign.
When international social media outreach is incorporated into a larger, more complete marketing campaign it is much more complicated when expanded into international markets.
Multilingual social media today needs human interaction to make it work properly.
Consider recruiting real estate agents that speak different languages and are from different cultures to participate in an international real estate team to attract foreign investors to real estate listings that are local as well as in foreign locals such as global resort homes.
Since English does not always neatly translate into French or German for example it is necessary to have someone on your international real estate team that is able to write posts as well as respond to messages on Facebook, Linked In and Twitter in their particular language.
Each team member must write fresh, relevant content about the properties on a frequent basis and monitor other blogs, tweets and posts in the market, and comment regularly as part of the overall social media strategy.
Creating You Tube videos of each team member speaking in their native language can be very powerful because they can almost instantly build online trust. Videos of the properties are a must and can draw interested customers to your website.