Social Media Advice for Real Estate


Social Media tips you can use for your own global real estate business! 

Top Keller Williams agent Ben Kinney – a social media guru and founder of online training program Internet Marketing Specialist Designation (IMSD) – gave tips on how to generate leads for minimal or no cost.

Here are Kinney’s lead-generating, social media tips:

Agent website

  • Use Google Analytics, a free online tool, to track visits to your website. This can help you determine what content is and isn’t popular and where clicks are being driven from (Facebook, Twitter, Craigslist, etc.).
  • VisiStat is also a helpful tracking tool – it shows exactly where on a webpage consumers click the most often, helping target where on the site to physically place ads or important information.
  • Place property listing information at the forefront of the site if targeting buyers. “Most real estate agents’ websites are incorrect,” Kinney said, noting that an agent’s photo and personal information shouldn’t be the first thing seen on the page. “All a buyer cares about is finding a property,” he said.
  • Build a form into your website using a service like EmailMeForm. This tool will capture the information of a potential buyer when they email you an inquiry, creating a free lead.
  • Use Google’s URL shortener when posting links to your website. Using this tracks the number of people who clicked on your link. This can help you determine whether or not people found your information useful, whether you posted the link at a time of day when traffic was optimal, etc.

Search Engine Optimization (SEO)

  • When posting photos onto your agent website (property listings, etc.), title the photos with key words and a helpful description, such as the name of the city where the home is. Google will recognize this association and it will appear when those keywords are used by others in a Google search. For example, if someone is Googling photos of Laguna Beach, an agent’s photos of their Laguna Beach property listing should come up. When a consumer clicks on that photo, it drives them to the agent’s website.
  • Utilize video to drive traffic to your site. It doesn’t have to be fancy, Kinney says, so video can be shot on an iPhone or a flip camera. “Video does not have to be complicated or expensive,” he said. “People just want content.” Shoot simple, one- to three-minute-long videos of properties or neighborhoods and cities where your listings are or where you specialize in selling. Upload the video to YouTube (which is owned by Google) with a link to your personal website and a “shameless plug.” “Drive all forms of social media back to your website,” Kinney said.
  • Paid advertising, like Google AdWords, boosts your website in a Google search. Facebook advertising can target specific niches: for example, target people who “liked” horses on Facebook with an ad for an equestrian property you’re listing.

Craigslist

  • Classified ads, like Craigslist, generate more leads for less money. The trick is to post “uglier ads,” Kinney said. Post a listing with simply a short paragraph and just one photo of the property. Provide the link to the property listing on your website and direct viewers there for more information.

Yelp

  • Register your business on Yelp. The iPhone app Siri derives information from Yelp, Kinney said, so when someone uses Siri to find a real estate agent in a certain area, your information will be provided.

Groupon

  • Create offers directing consumers to your agency through Groupon. For example, Chicago-based Dream Town Realty sold a $25 offer to receive $1,000 back at closing when selling or buying through their agency. The offer sold out and the agency received more than 200 more leads from the offer.

Blogging

  • Use your agent website to write blog posts that direct traffic to the site when consumers use a Google search. Write about specific local topics like top restaurants and good schools to show that you’re a local expert who knows the area they’re selling in. When a consumer searches for these topics in a Google search, your website will come up.

 

More Reading

 


How Does eBay Deal With Deadbeats? [VIDEO]


eBay is re-inventing itself, borrowing elements of Pinterest to emulate a store-window experience for its users. At the same time, it still has to deal with the same old buyer and seller disagreements.

How does eBay deal with unhappy users, especially buyers who are wary of fraudulent deals, and sellers who experience deadbeat buyers? Devin Wenig, president of eBay Marketplaces, explains what the site does about its bad apples in the video.

SEE ALSO: eBay President Reveals How the Site Will Get Social [VIDEO]

What else could eBay do to improve its experience? Share your ideas in the comments.

More About: ebay, mashable video, online auctions

Source: Mashable!

5 iPhone Cases For The Apocalypse


1. Hitcase Pro





Coming in mid-December, the Hitcase can withstand everything other than a .50 cal. With a wide-angle attachment lens, you can film the end of the world while being sure that even if you don’t, your iPhone will remain intact.

Coming soon for the iPhone 5

Click here to view this gallery.


Let’s face it, if Mayan predictions are true we better start thinking about the end of the world. Which is to say we need to start thinking about protecting our tech and adapting it to the post-apocalyptic world we’ll be living in.

Sure, you could spend $24,000 on an apocalypse kit, but the most vital connection to survivors will be your smartphone.

SEE ALSO: 7 iPhone Cases That Charge On-The-Go

Apple sold 5 million iPhone 5s in its first opening weekend, so it wouldn’t surprise us to see many floating around after the lights go out on Earth. Take a look at the gallery above to find five iPhone 5 cases that’ll help you make the transition to dystopia smoother.

More About: Apocalypse, Apple iPhone 5, apple, iphone cases

Source: Mashable!

Twitter to Politicians: We Help You Get Money


Barack Obama, Mitt Romney and other politicians across the country are constantly asking followers to pitch in money to their campaign — but do those pitches actually work?

According to Twitter, absolutely.

The company commissioned a study from data research firm Compete and found the average Twitter user is 68% more likely than the average Internet user to visit a campaign donation page. Meanwhile, 97% of Twitter users exposed to political tweets are more likely than other users to visit a campaign donation page.

That increase in likelihood to donate may be because Twitter users inclined to follow politicians and political news are also already inclined to contribute fina…
Continue reading…

More About: 2012 presidential campaign, Politics, Twitter, US

Source: Mashable!

21 Remarkable Pics of Patterns From the Mashable Community


Geometric Windows





Albert called this shot “Looking out through the geometric windows.”

Click here to view this gallery.


What makes patterns so captivating? Maybe because it is stunning to see the fundamental organization that underlies our chaotic lives. What we look like, where we live, what we eat and how many hours we sleep: all of these are predetermined by patterns. Much of our lives are composed of invisible patterns that we can’t see with the naked eye — or that we could see, if we ever took the time to look for them.

This week for the Mashable Photo Challenge we asked our readers to stop, examine and photograph the patterns that make up the world around us. We received a stunning collection of submissions that ranged from the patterns of the natural world to the patterns that have emerged from hum…
Continue reading…

More About: Mashable Photo Challenge, Photos

Source: Mashable!

9 Celebrity Zombies Show Brain-Eating Side of Fame


1. Lady Gaga





You can’t read my Zombie Face.

Image used with permission, Rob Sacchetto

Click here to view this gallery.


Celebrity-packed eateries like Nobu, The Ivy and wherever else famous folks stuff their bellies might want to add brain to the menu because a zombie invasion lurks in the shadows of the Hollywood sign. Brain kabobs, Lo Brain, brain on a stick — the menu items really make themselves. But, we digress — or is it digest?

SEE ALSO: Zombie Disney Princesses Seek Prince Charming — and Brains

Artist Rob Sacchetto gets a head start on the zombie-fication with a series of gory undead portraits featuring Lady Gaga, Clint Eastwood and other brrrraaaiiin-hungry celebs. Grab a pitchfork and your running shoes and take a look through the gallery above for our favorite notable cranium nibblers.…
Continue reading…

More About: Lady Gaga, Watercooler, art, celebrities, clint eastwood, trending, zombies

Source: Mashable!

Google Maps the Hottest Political Search Trends by State


Election Day is less than four weeks away, and with the debate season in full-swing, voters’ minds are focused on Barack Obama, Mitt Romney and the most important issues facing the nation.

Google Politics & Elections decided to take a look at what’s on Americans minds, across all states. To do so, they mapped search trends of seven usual suspect hot-button political issues — national debt, social security, tax cuts etc. — across the country.

Some of the findings are unsurprising. Florida, home of many retirees, is worried about social security, for example. But how about New York being one of the five states with the most searches for “abortion?”

Other findings are almost shockin…
Continue reading…

More About: 2012 presidential campaign, Google, US, US politics

Source: Mashable!

This App Identifies Dollar Bills for the Blind


A new mobile app helps the visually impaired count dollar bills with the help of a smartphone camera.

IDEAL Currency Identifier can ID three generations of U.S. bills starting in 1993. Just hold the camera in front of the dollar bill and the camera captures it in a frame — without even pressing a button. The denomination is read aloud by a Siri-like voice within the app. At first glance, you might wonder how a visually impaired person could use this, but the frame is pretty large, so it’s easy to capture the dollar bill in the frame if you just wave your phone over it.

SEE ALSO: Android App Makes Smartphones Accessible for the Blind

The app is available for Android devices and…
Continue reading…

More About: Social Good, android, apps

Source: Mashable!